5 Tips For Improving Twitter Marketing
How active is your business on Twitter?
If you’re like most, you may well have answered (internally I hope, particularly if you’re in a public place) with something like “we tweet regularly our business updates and news”.
While this is active participation, I would hasten to question further as to your thoughts on the effectiveness of what you’re currently doing.
In short, is your marketing working?
It’s incredibly easy to look at point A (the activity you’re doing on social media) & point B (the result you’re getting) but still miss what’s actually going on in between.
So, if point A = Tweet updates regularly
And point B = get sales into our business
You may be looking at the numbers and be more than a little disappointed.
And I’m here to tell you that you shouldn’t be. You may be closer than you think to success on Social Media.
What is the X value that you’re missing?
9 times out of 10 it will be engagement.
After all, you’re putting in the effort. You’re making sure your business is represented and information regularly updated online. There are lots of people out there, no doubt, looking for the services you provide.
So, where is the disconnect?
For most, there’s just one thing missing – THE AUDIENCE
Twitter runs at a million miles a minute and your tweets are like a raindrop in an ocean.
If you’re not taking the necessary steps to make yourself standout, even the best content in the world is falling on deaf ears (or eyes, as the case may be).
So, in an effort to turn you into the beacon of light in the sea of noise out there, here are our 5 simple tips to improve your engagement levels on Twitter:
1) Utilize Hashtags
Unless you’ve been living under a Social Media Rock for the past 5 years, you’ve no doubt seen hashtags being used left, right and center.
Not only on social media, but for competitions on TV shows, for social commentary and much more besides.
Think of hashtags as sorting categories.
When you create a piece of content, or even simply send out a basic tweet, you want it to be categorized correctly so that everyone knows where to find it.
For every topic under the sun, there are a host of categories and hashtags to use.
While you can technically use anything in a hashtag, creating one or jumping on one that isn’t commonly used doesn’t really do much to get our post in front of more people.
Instead, do a little research into the most commonly used terms in your niche.
Chances are they are pretty obvious (i.e. the name of your industry), but there may also be subsets which are more accurate to different pieces of content.
Building up a list of the best ones as your ‘standards’ is a great way to ensure that every post has maximum opportunity to be seen, shared, engaged with or responded to.
2) Understand the Accepted Tweet Etiquette
As a general (unwritten) rule, a full tweet will be as follows:
Don’t start tweets with @mentions unless it’s a reply to someone. Instead, if a tweet is relevant to someone (such as a celebrity or person in the conversation), use his or her name as you would in a sentence, but replace that with their twitter handle.
E.G. I completely agree with @billgates on this issue. I think this article sums it up best – Link
Why is this important?
There are two key reasons why this is important:
a) It means that your tweets will always conform and be easily read and understood.
b) It means you can then play around with the format to tweet the same thing for maximum effect.
This may sound like a contradiction, but taking the same article and in one tweet using a quote from the article, in another using the title and in a third use an image that illustrates the general point of the article.
Understanding the format that most tweets take allows for you to experiment more to see what works best while still having a base point to refer to.
3) Tweet at optimal times
This sounds simple to say, but it’s actually also pretty simple to do.
While I’ll leave how you schedule your tweets up to you, it is important to engage your audience when they are most likely to read your tweets.
How can you find this out?
Use Twitter Analytics (https://analytics.twitter.com/about), you can track your activity over a couple of days (if you post very often) or weeks to give a good sample size wherein you try posting at all different times of day.
Depending on your product/service, your tweets may have the most impact in the evenings and at weekends, or during the business day.
You may have to accommodate international time zones and so tweeting the same thing three times a day may be more applicable for different audiences.
However, as the adage goes “knowledge is power”.
Once you have the information, you can determine how best to use it.
4) Use Lists to organize your content to share
I believe that Lists are one of the most under utilized aspects of Twitter.
Lists of people you follow by category can not only be great to focus your attention on one topic and reduce the general noise of your feed, but also can help you to find great content that you want to share with your targeted Twitter followers.
Naturally, not every piece of content you send out needs to be yours and so this can allow you to stockpile great content for when it is most relevant to you.
5) Vary your Tweets
While we’ve already been through the generally accepted etiquette of tweet structure, there is another thing to consider; variety.
If all you do is tweet the same structure constantly, it will lose impact.
This is especially true if the structure in question is simply a bit of text with a link.
Images in tweets increase shareability significantly, and while you certainly can get significant levels of traffic to your site via a link in a tweet, this will diminish if all you do is tweet out something with a link in it.
Mix it up.
For every one tweet with a link, put in one that is just a picture or video & one that is a quote or just text.
This will help in engaging your audience on various levels and in the long run, is likely to make your links more appealing.