SEO Video SEO-Youtube logoYoutube is the second largest search engine after Google. Every month about 38 million Germans are looking for current and exciting videos. In addition to videos with cute cats and young pop groups, videos about companies and products are consumed. Is this already your company? Its range makes Youtube a relevant medium for companies. The optimization of visibility in this network called Youtube SEO is still relatively young. Here would desire to clarify some of the basics of Video SEO in this article so that your video gets the visibility it deserves.
What Is Video Seo?
Youtube SEO or general video SEO deals as a particular part of video marketing with the search engine optimization (SEO) of videos. So far you have only known this for websites and webshops? Right! Video SEO is one of the relatively new branches of SEO, such as the App Store Optimization (ASO), where apps are optimized for ranking in the Apple App Store or Google Play. SEO Video Search Engine Optimization Youtube Search Results
The goal – your video on Google’s and Youtube’s first results page
This sounds like Spanish villages at first, but the approach is quite simple: Youtube now manages several billion different videos. Now, if a visitor searches on Youtube for a specific topic, such as “painting work,” this visitor is shown a list of results. The videos in this list are sorted by relevance, that is, how well the video matches the search query “painting.” But how does Youtube decide which videos from the vast archive are the most relevant? Based on parameters that are mostly known and that can be optimized. And here begins the video SEO!…