Tips to Enhance Your Facebook Business Page

Tips to Enhance Your Facebook Business Page

Do you understand which elements make up a good Facebook page?

While there are an unrestricted variety of strategic elements that can add to the success of a Facebook page, numerous share typical aspects.

In this short article you’ll find the 6 tips to enhance your Facebook business page :

# 1: Add a Clear Cover Photo

When Facebook users land on your page, you want them to determine who you are and exactly what you carry out in about 3 seconds. That’s why a great cover image is very important.

Here’s a good example from Buy Real Social Marketing

There's no misunderstanding what brand this cover image represents.

There’s no misunderstanding what brand this cover image represents.

 

Luckily, Facebook has seriously relaxed the guidelines relating to cover pictures. The present standards are the only guidelines to this day (these are subject to alter):.

  • All cover images are public. This means that any individual who visits your page will be able to see your cover image.
  • Covers cannot be deceptive, deceptive or infringe on anybody else’s copyright.
  • You might not encourage people to publish your cover to their individual timelines.

The 20 % text rule doesn’t apply to cover images, so there’s no restriction on consisting of costs or calls to action. However, I encourage versus filling your cover filled with unwanted text. The simpler, the much better.

Tips for Cover Images.

Make sure your cover images are high quality. Use an image that is at least 851 x 315 pixels. Facebook will broaden any image that’s smaller than these measurements which makes your cover blurry.

Just use images and text that connect to your brand, product or services. For example, if you sell boats, don’t utilize images of trucks.

To avoid a stale page look, alter your cover in combination with the seasons, holidays or occasions that make sense for your brand.

If you do not have expert image modifying software application, here are some totally free and paid tools to help you produce a fantastic cover image:.

  • Canva.
  • Timeline Slicer Pro.
  • PicMonkey.

# 2: Enhance Your Profile Photo.

While your cover image offers users who arrive at your Facebook page their impression, it’s your profile image they’ll see the most.

Unless they visit your timeline once again, all they’ll see from you branding-wise is your profile photo on the news feed.

Your profile pic is more crucial than the cover image because it appears in:.

  • The news feed of your fans.
  • Posts on your page’s timeline.
  • Replies in remarks.
  • Remarks and posts you make on other pages while using your page.
  • Over the cover image on your timeline.

Tips for Profile Pics.

Rectangular images must be cropped as square to upload as a profile image so it’s finest to utilize a square image.

Your profile pic is published at 180 x 180 pixels, however showed at 160 x 160 pixels. Check making sure the smaller image still looks great.

As the news feed of your followers is the greatest visibility for your profile picture, you ought to create your profile pic for that location; profile images are resized to 100 x 100 pixels in a fan’s news feed, to 86 x 86 pixels alongside posts on your timeline, and 43 x 43 pixels beside comments. Once more, inspect making sure your image is recognizable at news feed or timeline location.

# 3: Fill in Your About Section Page.

An incomplete or misconfigured About section could lead to missed traffic and likes on your page.

Know that this section will look a little different, depending upon the category you pick when you create your page.

If you don’t have a physical location or it’s not typical for people to come to your place of business, choose a category such as “Company” or “Brand” when you create your page.

Picking either of these options lets Facebook show your short description under the profile image on your timeline. Which description can include a link to your website!

Tips for Your Brief Description.

Regardless of the category you select during page setup, you need to complete every field you can because portions of the About area appear under the profile picture on your timeline for desktop viewers.

To edit the short description for business or brand pages, click on Edit Page in the admin panel, then Update Page Details. From here, click the pencil icon beside Brief Description.

Enter your URL at the beginning, so it’s the very first thing individuals see.

You get 155 characters to tell people who you are, but I recommend utilizing no greater than 100; be clear and concise, and don’t things in keywords.

# 4: Enhance for Mobile Views.

Sometimes the About area reveals differently on the Facebook mobile app than it does on the desktop.

I recommend ensuring your Brief Description, Objective and Business Summary all begin with your URL so it shows first when someone sees your page on a mobile phone.

Be sure to see how your page reveals on all mobile phones.

# 5: Take advantage of Third-Party Page Apps.

Some people say that third-party apps on Facebook pages are useless since Facebook does not permit a default landing page and due to the fact that app tabs aren’t revealed when seeing a page on the mobile app.

But apps can be utilized to support a wide range of goals.

Tips for Third-Party App Usage.

Let individuals sign up for your newsletter without leaving Facebook.

Collect more email addresses by utilizing a contest app to give users an incentive to enter their email address in exchange for the possibility to win a prize.

Cross-promote your other social channels by utilizing an app to consist of content from Pinterest, Instagram, YouTube, Twitter, etc.,

There are a variety of app suppliers to select from and virtually all offer complimentary plans with pre-made design templates, so even non-tech– focused individuals can install them with ease.

# 6: Work From a Post Strategy.

The most important aspect of a successful Facebook page is a well-planned posting strategy.

You can have the most beautiful cover photo and profile image, the most well-crafted About section and tons of remarkable apps, however if your publishing strategy lacks instructions, you’re dead in the water!

Recent changes to the news feed algorithm indicate you have to publish more typically to remain top of mind with your fans and get the most engagement. I recommend that pages publish 3 types of posts every day on their pages:.

  • Photo.
  • Text update.
  • Links.

Tips for Photo Posts.

For the most part, remain appropriate to your followers. If you’re running a page about real estate, an image of Miley Cyrus makes no sense, however images of amazing homes, destination and images of your town do make sense.

That said, do not hesitate to flex the so-called “rules” a bit and post funny images or memes every now and then. Post Organizer’s fans valued the humor in the picture listed below.

This off-topic picture post created a great deal of engagement for Post Coordinator.

This off-topic picture post created a great deal of engagement for Post Coordinator.

Tips for Text Update Posts.

Due to the modifications explained in Facebook’s newest statement, text-only updates are reaching fewer individuals than prior to:.

“Through screening, we have actually discovered that when people see more text status updates on Facebook they compose more status updates themselves. With time, we observed that this impact had not been true for text status updates from Pages … The latest upgrade to News Feed ranking treats text status updates from Pages as a different classification to text status updates from pals … posts from Pages act in a different way to posts from buddies and we are working to improve our ranking algorithms so that we do a better job of separating in between the two types. This will help us show individuals more content they wish to see. Page admins can anticipate a decrease in the distribution of their text status updates …”.

To increase text post engagement, usage questions or fill-in-the blank updates that are simple for people to react to.

Mix in text updates that need a short response from users in the remarks.

Tips for Post Hyperlinks.

A business on Facebook need to never ever put all of its stock in getting great deals of likes, comments and shares with text and picture posts.

The real value is discovered in posts that drive traffic to your site that turns to sales or conversions. When there, users can read your post, register for your newsletter or buy a product.

Make link posts the focus of your posting technique and you’ll be highly successful.

Include a well-crafted call to action that supports that objective to obtain people to click and go to your blog or site landing page, like TOMS does.

This link post on the TOMS page includes a strong call to action and an incentivizing coupon code to drive click-throughs to the landing page.

This link post on the TOMS page includes a strong call to action and an incentivizing coupon code to drive click-throughs to the landing page.

Make certain your landing page has an excellent image, due to the fact that link posts now show a full-width picture preview on the news feed, which makes them resemble picture posts.

Make use of a trackable URL from a service like bit.ly or Pretty Link so you can quickly measure the click-through rate from Facebook.

In Conclusion.

On a scale of 1-10 (10 being awesome) how would you rate your page? Exists space for enhancement?

Use the pointers above to make sure your page has the five aspects of a successful Facebook page.

Create a clear cover picture, design a profile image that scales well visually, and show your URL in your page’s About section. Next, add tactical functionality to your page with third-party apps and direct your page posting with a specified technique.

What do you think? Did you discover these pointers handy?